The benefits of hosting a mega-event

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What is a mega-event?

According to Harry H. Hiller from the University of Calgary, mega-event is a fixed duration, on a short term basis, gains worldwide interest, has certain impact to the economy and economic initiative, and one time nature where there is a specific place where the event takes place.

The difference between a normal event is that mega-events are larger than regular events. Sporting mega-events such as the Olympics and FIFA World Cups present four dimensions of mega-events: visitor attractiveness, availability through media, costs, and transformative impact (Simpson, 2015). These events attracts a large number of visitors, according to Marris, at least one million visitors to be considered a mega-event (Muller, 2015). Mediated reach, the event is broadcasted through medias and televisions for people to watch (Muller, 2015). Cost, large amount of money is put to host the event, such as the infrastructure and organizing the event (Muller, 2015). Lastly, urban transformation, the large amount of money that is put into this event must create some impacts to the hosting country, whether it be positive or negative (Muller, 2015).

 

Benefits of hosting a mega-event

Bring tourists in

By hosting a mega-event, the city and the whole country is publicly recognized and exposed to the world. For smaller cities, it would gain better recognition, and for larger cities, it would regain themselves (Aperianglobal, 2016). It introduces the city and the country to the world gaining more international profile. People who may have never thought of coming to this country or city might decide to come due to the broadcast of the mega-event (Matheson, 2006). Sports fans who attend the event may visit and tour around the city that would then raise tourist revenues (Matheson, 2006). Fans that watch through television or medias might decide to put the hosting city onto their to-go lists based on what is broadcasted. Lastly, by hosting a major event, it creates a perception that the city is a “world class” travel destination (Matheson, 2006). It is because to be able to host a major event, the city must be developed to a certain extend to accommodate all the players and sports fans along with convenient transportation around the city.

Lighten up people’s mood and health

According to Coates and Humphreys found out that mega-event such as Super Bowl significantly increase their incomes per capita which then lead to happier work force and higher productivity (Matheson, 2006).
Watching sports can release stress, it creates an opportunity for people to escape from their daily boring routine for a while. Stress disturbs our body physically and psychologically, when stresses are released, it provides a lot of health benefits. People watch sports in their leisure time, they are able to relax and enjoy themselves from a long day at work.

Motivates and Inspires

Sports events inspire and promote the community development, growth, social equity, and respect for cultural difference (Waitt, 2001). According to Waitt (2001), Sydney’s Olympics has inspired younger adults the most, especially migrant families who moved to Australia. A statement said that “as one parent explained “[I]t’s encouraging to see my children playing the sports they’ve watched at the Olympics. I hope my children, and grandchildren in generations to come, are inspired by Sydney’s Olympics” (Waitt, 2001)”. It creates opportunity for kids to understand social harmony, sportsmanship and understand the differences between people. As for me, when I watch sports, I feel like I’m united and involved with my own country. I feel like we’re all in this together and I bond and feel connected with the spectators and crowd.

 

Lastly,

why Australia should host another Olympics is that Sydney Summer Olympics in 2000 was a social and economical success to Australia with the followings:

  • Sydney gained national and international attention
  • Gained the ability and trust to host large events (because Sydney Olympics did a great job in organizing)
  • Trade surplus greatly increased (increased from $1.3 billion deficient to $677 million from August to September)

(Reference: http://www.aperianglobal.com/social-cultural-impacts-hosting-olympic-games/)

  • The construction of Sydney Olympics 2000 led to
    • the establishment of Australia’s first ever large-scale urban water recycling system (that now saves around 850 million liters of drinking water each year).
    • building the Olympic Park restored almost 160 hectares of degraded land
      • now one of Australia’s largest urban park lands
      • place for people to cycle the 35km cycle paths
  • Long-term sustainable benefits
  • The Olympic stadium is still used to host other major sporting events
    • i.e. Rugby World Cup Final in 2003
  • Created over 100,000 new jobs

(Reference: https://www.olympic.org/news/sydney-still-reaping-benefits-of-hosting-olympic-games-2000)

 

 

References

Cultural Impacts of Hosting the Olympics. (2017). Retrieved September 05, 2017, from http://www.aperianglobal.com/social-cultural-impacts-hosting-olympic-games/

Matheson, Victor, “Mega-Events: The effect of the world’s biggest sporting events on local, regional, and national economies” (2006).Economics Department Working Papers.Paper 68.http://crossworks.holycross.edu/econ_working_papers/68

Sydney still reaping benefits of hosting Olympic Games 2000. (2017). Retrieved September 5, 2017, from https://www.olympic.org/news/sydney-still-reaping-benefits-of-hosting-olympic-games-2000

Simpson, D. (2015). Sports mega-events: what are they? Retrieved September 05, 2017, from http://www.cabi.org/leisuretourism/news/24421

Martin Müller (2015) What makes an event a mega-event? Definitions and sizes, Leisure Studies, 34:6, 627-642, DOI: 10.1080/02614367.2014.993333

Waitt, G. (2001). The Olympic spirit and civic boosterism: The Sydney 2000 Olympics. Tourism Geographies, 3(3), 249-278. doi:10.1080/14616680110055402

What is a Mega Sport Event? (2007). Retrieved September 05, 2017, from http://www.thepulse2007.org/?p=106

 

Thanwarat Pongsarojanavit

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